Reduce cognitive load and categorical reasoning to benefit your buyers and grow revenue.
For example, if free shipping is available on orders over $50, create product bundles that push order totals above that threshold.
Bundle more advanced product features with core features to increase perceived value and justify a higher price point.
Even if only a fraction of users use advanced features, the potential uses can support higher prices (e.g., Adobe Photoshop).
Offer customizable bundles to maximize user choice and help price-sensitive customers get what they want discounted.
Provide a set of mix-and-match options for price-sensitive clients. A classic example is the mix-and-match features in cell phone plans (i.e. talk, data, texts).
Customers categorize and judge bundles based on the least expensive item, so a low-value “bonus” item may actually lower their willingness to pay.
For example, focus on the convenience of bundling rather than on price savings.