Use neuromarketing to speak to the old brain

Business Benefits

Build effective websites, product pages, and ads by impacting the decision-making process.

Use contrasting design elements and bold colors for call to action messages, buttons, and links.

Invoke comparisons using contrasting situations such as before-and-after results, with or without a product, or a poor quality product alongside one of better quality.

Competitor comparisons demonstrating strengths and weaknesses is another option for contrast.

Ask a selection of people to describe your landing page after five seconds to test for clarity.

The old brain can process bias and judgments in milliseconds.

Remove jargon from headlines and highlight the tangible value the customers receive.

For example, instead of Creating a stimulus effect using neurological techniques for marketing strategies, try Use neuromarketing to speak to the old brain.

Place your featured links, messages, and products at the beginning or end of a sequence, not in the middle.

The old brain will ignore, overlook, or forget, items placed in the middle because of the serial position effect.

List product benefits that solve buyers’ problems.

Resist discussing your company and its features, or objective product features. Instead, focus on your audience and present what you can do for the client.

Use emotional cues to impact the processing and memorization of key messages.

Select imagery and phrases that cause reactions of anxiety, anger, awe, sadness, happiness, or excitement.

Last edited by @hesh_fekry 2023-11-14T16:05:20Z

Better add an example here.

Hi @Girdharee Saran, we do have a playbook coming on this topic. Focus on benefits that resonate with your audience

It is currently in Draft so will be empty, but should be up soon. Link inserted in playbook so should be active in the not too distant.

Link added to playbook expanding on this step. If anyone knows direct examples to add here, would be nice for users to not leave the page?