Connect with your audience, filter out unwanted leads, and create higher value perception to boost conversions.
For example, car dealerships call used cars certified pre-owned vehicles, and Collin Street Bakery’s fruitcake sales shot up by 60% when they started calling them Native Texas Pecan Cakes.
For example, Stoplight.io uses technical terms while selling their software to tech experts.
For example, Peep Laja’s coaching program uses certain industry terms like information architecture and value proposition that a layperson wouldn’t understand. Usabilla targets industry professionals by using the term Voice of Customer.