Use jargon to improve conversions

Business Benefits

Connect with your audience, filter out unwanted leads, and create higher value perception to boost conversions.


Use jargon in your copy to create the perception of higher value.

For example, car dealerships call used cars certified pre-owned vehicles, and Collin Street Bakery’s fruitcake sales shot up by 60% when they started calling them Native Texas Pecan Cakes.

Use specialty language when targeting specialty audiences familiar with the topic.

For example, Stoplight.io uses technical terms while selling their software to tech experts.

Use industry-specific jargon to filter out leads who aren’t right for your offer.

For example, Peep Laja’s coaching program uses certain industry terms like information architecture and value proposition that a layperson wouldn’t understand. Usabilla targets industry professionals by using the term Voice of Customer.