Gain referral traffic and expand your brand reach through promotional partnerships with macro-, micro- and nano-influencers.
Set an objective for your influencer marketing strategy, with common e-commerce objectives including boosting the results of a new product launch or reaching a new target audience.
- nano-influencers - have <10K followers but are prioritized by the algorithms and typically have good engagement with a smaller audience.
- micro-influencers - have 10K-50K followers and have a wider reach but typically only 8-10% engagement rates.
- macro-influencers - have giant audiences but whose followers tend to be more diverse and less engaged.