Use Google Tag Manager

[CXL (CXL Playbooks)]

40 Playbooks

Use GTM to improve sales and leads

Gather useful marketing insights and use them to adapt quickly. 

Use beginner GTM techniques

4 Playbooks https://community.cxl.com/t/876 https://community.cxl.com/t/847 https://community.cxl.com/t/848 https://community.cxl.com/t/849

Create a tag in GTM

Track specific actions on your website and improve your marketing efforts.

Create custom tags for Ad Platforms in GTM

Optimize tags to target a defined, target audience.

Test custom GTM tags

Install and QA custom tracking codes.

Use tags for 3rd party scripts

Track user behavior on third-party platforms.

Add GA Content Grouping Tags

Define groups of pages and analyze them as primary dimensions in your reports.

Implement cross-domain tracking through GTM

Track users between different websites or domains in the same Google Analytics property.

Map data using a variable

Make it easier for your organization to deploy an Enhanced Ecommerce dataLayer.

Add GA custom dimensions tags in GTM

Surface more information about your users to make better business decisions.

Set up Google Tag Manager for ecommerce

Measure product performance and optimize business and marketing decisions.

Add GA ecommerce tags in GTM

Increase tag management efficiency.

Track Google Ads and Analytics events in GTM

Track all required conversions for your ad accounts.

Add Facebook Pixel Tag in GTM

Track ad-driven visitor activity on your website.

Track a sales funnel with GTM and GA

Track shopping behavior to understand user experience and product performance.

Build a GTM container report with Apps script

Remove manual processes from your workflow by automating tasks.

Implement Google Analytics with Tag Manager

Gain extra control of the data from pageview hits.

Set up Google Tag Manager

Improve conversion tracking and analytics through Google Tag Manager.

Add Google Tag Manager to Shopify

Track complex interactions and engagements without having to rely on out-of-the-box Shopify apps.

Add Google Analytics Tags in GTM

Track user behaviour, marketing results and site performance.

Create tag templates in Google Tag Manager

Build a secure user interface for custom code tags.

Use templates in GTM

2 Playbooks https://community.cxl.com/t/1372 https://community.cxl.com/t/1373

Import templates into your container

Make your container safer, faster, and more manageable.

Use custom templates for improved security & performance

Ensure consistent deployment, the best user experience, and easiest management for custom tags.

Check if Google Tag Manager is working

Improve tag tracking on your website.

Track a button click in Google Tag Manager

Learn how users interact with buttons and use data to make informed website optimization decisions.

Do Advanced GTM tracking

8 Playbooks https://community.cxl.com/t/611 https://community.cxl.com/t/1057 https://community.cxl.com/t/1059 https://community.cxl.com/t/1061 https://community.cxl.com/t/1062 https://community.cxl.com/t/1064 https://community.cxl.com/t/1065 https://community.cxl.com/t/1333

Place GA tracking using Google Tag Manager

Track user activity on your website.

Enhance tracking with custom events in dataLayer

Improve your organization’s data collection.

Optimize event tracking with GTM's triggers

Uncover more information than out-of-the-box metrics and dimensions give you.

Identify and solve GTM trigger issues

Collect consistent and correct data.

Track almost anything with custom event listeners

Track browser events not currently supported by GTM’s default triggers.

Track single page apps with GA

Track user behavior in single page apps using Google Analytics.

Use customTask and Universal Analytics

Add value to Universal Analytics tracking on the website.

Track ecommerce with GA

Efficiently track Enhanced Ecommerce data in Google Analytics.

Add GA Triggers in Google Tag Manager

Fire tags when users take specific actions on your website.

Identify GTM tracking use cases

Identify your business goals and define the tracking needs on your website and find out if Google Tag Manager can help.

Add the Google Analytics Settings Variable in Google Tag Manager

Share common Google Analytics settings across multiple tags to centralize configuration.

Add Google Tag Manager to WordPress

Get insights into user behavior.