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CXL Marketing Playbooks

Use Google Tag Manager

marketing, analytics, tools, google-tag-manager, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

40 Playbooks

Use GTM to improve sales and leads Playbooks

Gather useful marketing insights and use them to adapt quickly.

Use beginner GTM techniques Playbooks

4 Playbooks

Create a tag in GTM Playbooks

Track specific actions on your website and improve your marketing efforts.

Create custom tags for Ad Platforms in GTM Playbooks

Optimize tags to target a defined, target audience.

Test custom GTM tags Playbooks

Install and QA custom tracking codes.

Use tags for 3rd party scripts Playbooks

Track user behavior on third-party platforms.

Add GA Content Grouping Tags Playbooks

Define groups of pages and analyze them as primary dimensions in your reports.

Implement cross-domain tracking through GTM Playbooks

Track users between different websites or domains in the same Google Analytics property.

Map data using a variable Playbooks

Make it easier for your organization to deploy an Enhanced Ecommerce dataLayer.

Add GA custom dimensions tags in GTM Playbooks

Surface more information about your users to make better business decisions.

Set up Google Tag Manager for ecommerce Playbooks

Measure product performance and optimize business and marketing decisions.

Add GA ecommerce tags in GTM Playbooks

Increase tag management efficiency.

Track Google Ads and Analytics events in GTM Playbooks

Track all required conversions for your ad accounts.

Add Facebook Pixel Tag in GTM Playbooks

Track ad-driven visitor activity on your website.

Track a sales funnel with GTM and GA Playbooks

Track shopping behavior to understand user experience and product performance.

Build a GTM container report with Apps script Playbooks

Remove manual processes from your workflow by automating tasks.

Implement Google Analytics with Tag Manager Playbooks

Gain extra control of the data from pageview hits.

Set up Google Tag Manager Playbooks

Improve conversion tracking and analytics through Google Tag Manager.

Add Google Tag Manager to Shopify Playbooks

Track complex interactions and engagements without having to rely on out-of-the-box Shopify apps.

Add Google Analytics Tags in GTM Playbooks

Track user behaviour, marketing results and site performance.

Create tag templates in Google Tag Manager Playbooks

Build a secure user interface for custom code tags.

Use templates in GTM Playbooks

2 Playbooks

Import templates into your container Playbooks

Make your container safer, faster, and more manageable.

Use custom templates for improved security & performance Playbooks

Ensure consistent deployment, the best user experience, and easiest management for custom tags.

Check if Google Tag Manager is working Playbooks

Improve tag tracking on your website.

Track a button click in Google Tag Manager Playbooks

Learn how users interact with buttons and use data to make informed website optimization decisions.

Do Advanced GTM tracking Playbooks

8 Playbooks

Place GA tracking using Google Tag Manager Playbooks

Track user activity on your website.

Enhance tracking with custom events in dataLayer Playbooks

Improve your organization’s data collection.

Optimize event tracking with GTM's triggers Playbooks

Uncover more information than out-of-the-box metrics and dimensions give you.

Identify and solve GTM trigger issues Playbooks

Collect consistent and correct data.

Track almost anything with custom event listeners Playbooks

Track browser events not currently supported by GTM’s default triggers.

Track single page apps with GA Playbooks

Track user behavior in single page apps using Google Analytics.

Use customTask and Universal Analytics Playbooks

Add value to Universal Analytics tracking on the website.

Track ecommerce with GA Playbooks

Efficiently track Enhanced Ecommerce data in Google Analytics.

Add GA Triggers in Google Tag Manager Playbooks

Fire tags when users take specific actions on your website.

Identify GTM tracking use cases Playbooks

Identify your business goals and define the tracking needs on your website and find out if Google Tag Manager can help.

Add the Google Analytics Settings Variable in Google Tag Manager Playbooks

Share common Google Analytics settings across multiple tags to centralize configuration.

Add Google Tag Manager to WordPress Playbooks

Get insights into user behavior.

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