Use funnels to increase your CLV



Business Benefits

Increase customer lifetime value and average order amount.

Select a product from your ecommerce store that is either a bestseller, not profitable - the CPA exceeds your margin - or you want to improve profitability on.

This is the product for which you’ll build a funnel.

Source complementary products to the one you selected, to use for upsells.

This can nudge customers into making a higher value order. For example, a complementary product to an eye shadow palette could be a lipstick.

Find software for funnel-building which allows one-click upsells and downsells.

If you are using Shopify for your eCommerce store, tools include Zipify Pages and Clickfunnels. If your store is on Woocommerce, try Cartflows. These tools transform a standard online cart into a checkout page. Shoppers can add other complementary products in one click.

Build a sales page dedicated to the initial product you’ve selected, including rich copy, supporting images, and reviews of the product.

Sales pages allow more customization than a standard product pages.

Add an upsell page following the sales page to promote the complementary products.

The best time to upsell is when a customer is already in buying mode. You can multiply the initial order value by adding upsells to the page someone clicks after viewing a sales page.

Drive paid and organic traffic to the sales page.

The more traffic you drive to a page, the wider the pool of people you can convert - and display your upsells to.

Monitor the conversion on the sales and upsell pages, and change the complementary products if they’re not converting well.

A poor upsell conversion rate means people aren’t in the mood to buy both items together. Test another complementary product to see if the conversion rate of your upsell page improves.

Last edited by @hesh_fekry 2023-11-14T11:25:19Z

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