Use funnels in paid advertising

Step-by-step playbooks Paid advertising

marketing, paid-advertising, funnel, hub, playbook

CXL (CXL Playbooks) March 23, 2022, 11:02pm 1

3 Playbooks

Review the prospect’s customer journey Paid advertising

Monitor user behavior on your landing page to optimize the website experience and increase conversions.

Build an end-to-end funnel for paid search Paid advertising

Link keywords to relevant ads and content to improve your overall paid ads strategy.

Use funnels to increase your CLV Paid advertising

Increase customer lifetime value and average order amount.

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