Use funnels in paid advertising

[CXL (CXL Playbooks)]

3 Playbooks

Review the prospect’s customer journey

Monitor user behavior on your landing page to optimize the website experience and increase conversions.

Build an end-to-end funnel for paid search

Link keywords to relevant ads and content to improve your overall paid ads strategy.

Use funnels to increase your CLV

Increase customer lifetime value and average order amount.