Make better-informed decisions to improve your forms and lead marketing efforts.
Typically, this is a confirmation page or a thank you page. Do not include the domain of your website; use /thankyou.html instead of www.example.com/thankyou.html.
In Google Analytics, click on Admin > View Column > Goals > +New goal to configure form submission as a goal.
- Select Custom from the list and click Next.
- In the Name field, enter the name of a goal like form submission. This name will be displayed in your Google Analytics report.
- Choose Destination as the type.
- Enter the web page URL that you defined in step 1.
- Set Funnel to on and enter the web page URL which contains the form that you want to track.
- Click Save.
Test your GA tracking by submitting the form on your website, then navigating to Real-time > Conversions in GA and looking for the goal in the report.
You will see the name of a goal that you defined, like form submission, on the list. If you see a number bigger than 0 next to this goal, your goal tracking is working.
Navigate to Acquisition > All traffic > Source/Medium and learn which traffic sources generate form submissions.
In the drop-down next to Conversions select the form Submission Goal. Identify traffic sources with a lot of form submissions and high conversion rates. Focus on driving traffic from these sources to boost the effectiveness of your marketing efforts.
In the drop-down next to Conversions select the form Submission Goal. Identify cities and regions with high number of goals and high conversion rate; consider making additional marketing campaigns targeting this area. Find cities or regions with a high number of users and a low conversion rate; consider excluding these areas from your marketing campaigns.
The visualization shows the percentage of users that proceeded from the form page to submitting the form. The benchmark conversion rate is 5%, but it depends on the industry. If your conversion rate is low consider changing your form by reducing number of fields to a minimum, making the call to action button more prominent, adding more incentives to submit the form, and adding copy about data privacy to build the trust of the users.