Use beginner GTM techniques

[CXL (CXL Playbooks)]

4 Playbooks

Create a tag in GTM

Track specific actions on your website and improve your marketing efforts.

Create custom tags for Ad Platforms in GTM

Optimize tags to target a defined, target audience.

Test custom GTM tags

Install and QA custom tracking codes.

Use tags for 3rd party scripts

Track user behavior on third-party platforms.