Use a third-party tool to compare and trend GSC data

[system]

Contributors

@belovinovgmail-com

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Business Benefits

Use SE Ranking to define which keywords are gaining or losing traction and which pages have been gaining or losing traffic.

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Compare SE Ranking’s findings on extra search elements like featured snippets, image carousels, and organic sitelinks with GSC’s average position.

This will allow you to estimate your visibility more accurately and validate the rankings you see.

Avoid taking action when observing +1 / -1 types of natural variations in GSC’s average position.

Diagnose a drastic change, typically a loss of more than 10 positions is significant, only if the initial position was within the top 10.

Check if pages that are trending positively have strong CTAs, forms that work, and no broken links.