Improve your social media presence.
Decide which social media metrics are most important to your brand.
Use built-in social media platform reports to review the demographics of your social media followers.
Build a customer social media analytics dashboard using a free tool like Google Data Studio, or a paid solution like Infogram, Sap, Lucidchart, or Databox.
Identify which countries your followers are from.
Evaluate the performance of your posts by reviewing likes, comments, and shares.
Analyze the growth of your social media following by reviewing your growth rate over the last month and comparing it to your growth rate over the past six and twelve months.
Evaluate which days of the week your followers are most active on your social media page.
Evaluate which times of the day your followers are most active on your social media page.
Compare your social media following to others in your space using a service like Hootsuite, Sprout Social, or Social Blade.