Assess the impact of your search engine optimization and stay ahead of the competition.
Log in to Moz Pro, go to the Campaigns section, and click on New Campaign to set up a new campaign to track.
- Set your crawl limit based on the number of pages and posts you have on your website with additional numbers to accommodate website growth, so you don’t have to edit your Moz campaign every time you publish a new page. If you exceed this number, you can add more later as long as it’s within the limits displayed on this page in Moz.
- Connect your Google Analytics account and profile.
- Select the search engines, keywords, and locations you want to track.
- Select your competitors, click Finish, and wait 30 minutes for Moz to collate the data.
Navigate to Campaigns > Rankings for an overview of your search visibility, rankings, position changes, and featured snippets for your target keywords.
Check for areas of growth and decline.
Adjust the date range and search engine to view rankings data across different date ranges and search engines.
For example, you can track your rankings over the last 30 days, three months, six months, year, and so on.
Click on the Rankings tab and Search Visibility, then select Rankings from the dropdown menu to see a graph of how well your website has done over time.
Scroll down to see specific data on the keywords you previously added.
Check the highest-ranking URL that each keyword ranks for location, featured snippet, and changes in the rank.
- The highest-ranking URL, especially if there’s a featured snippet, is likely to be where many clicks are coming in from. If there’s a negative change, it means you need to look into optimizing it.
- Click on a keyword to see more metrics and live search engine result page results.
- Click on the gray icon beneath Optimize to get a report on optimization opportunities.
- In the Rank column, look for a scissor icon to see if you have a featured snippet for your keyword. If there is one, hover to see more information. If there isn’t, you don’t have a featured snippet.
Click the Engines tab to view differences in your rankings between search engines and between desktop and mobile search results.
Look for discrepancies or fluctuations between rankings on devices and search engines. This is important when your target audience uses certain devices or search engines more. If you are falling in ranking on a device, work on it before it has an adverse effect on traffic.
Click the Competition tab for a graph of how well you are performing against your competitors based on your tracked keywords.
Look at movements up or down in the current rank in the tracked keywords overview section.
Click the Opportunities tab to view keywords your website is ranking for but aren’t currently tracking. Select Track to start tracking and collecting data on relevant keywords.
Note down any high volume, low to medium search difficulty keywords you’re currently ranking low for further optimization.