Improve your email marketing success and ROI.
Familiarize yourself with the core email marketing metrics, like click-through rate, open rate, unsubscribe rate, and overall ROI.
Create a reporting template in which you can easily compare your performance in core metrics against industry averages.
Report on your email metrics frequently enough to update stakeholders and identify optimization opportunities.
Create an action plan to turn insights into tangible improvements to your email strategy and execution.
Continue to compare your current email metrics against past email metrics to gauge progress towards your goals over time.
Last edited by @hesh_fekry 2023-11-14T15:45:41Z