Track email marketing metrics

Business Benefits

Improve your email marketing success and ROI.

Familiarize yourself with the core email marketing metrics, like click-through rate, open rate, unsubscribe rate, and overall ROI.

Find out how your email marketing platform tracks core metrics.

Identify the metrics most closely linked to your email marketing goals.

Research industry benchmarks for the metrics you’re choosing to track.

Create a reporting template in which you can easily compare your performance in core metrics against industry averages.

Report on your email metrics frequently enough to update stakeholders and identify optimization opportunities.

Create an action plan to turn insights into tangible improvements to your email strategy and execution.

Continue to compare your current email metrics against past email metrics to gauge progress towards your goals over time.

Last edited by @hesh_fekry 2023-11-14T15:45:41Z