Create Goals to analyze marketing results and user experience.
Sign in into your Google Analytics account and navigate to Admin > View column > Goals and click on “NEW GOAL”.
- Goals are used to measure how often users complete specific actions on your website that matters to your business objectives.
- Only 20 goals per view are available.
Select Custom to create the Goal from scratch or Template to create the Goal using a predefined template, and click Continue.
- To start creating your Goal you can use a predefined template with a pre filled configuration or create your goal from zero without that extra help.
Four types of goals are available:
- Destination: The goal will fire when the user visits a page.
- Duration: The goal will fire when the user spends a specific amount of time in the site.
- Pages/Screens per session: The goal fires when the user visits a specific number of pages during the session.
- Event: The goal fires when a user performs an action previously measured as an event.
For example, select Destination to fire the goal when a user lands on a specific URL after subscribing to a newsletter.
Paste the path to the destination URL under Destination, click Verify this Goal to ensure it works, and click Save.
- Optionally, you can assign a value for that conversion, for example $2 to show that value on Google Analytics reports. Also, you can assign a “Funnel” or a list of URLs which users usually visit before completing your goal to visualize on reports.
- Once saved, the goal will appear in most of the reports. This allows you to analyze performance by different dimensions, such as campaign, device, browser.