Test your paid advertising channels

Step-by-step Playbooks
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Hi, going through this playbook I found some potential improvements.

  1. At 3. Create the test campaign, I am redirected to the following URL: https://cxl.com/playbooks/
    You might consider the to insert the “Build paid advertising campaigns” Playbook.

  2. At 7. Facebook interest targeting is mentioned. This playbook covers this topic well.
    Find interests to target on Facebook Ads

    1. Optimize your ad tactics. These playbooks might be useful for this step:
      Optimize Paid Ads
      Optimize paid ad campaigns

Hope this helps.

Cheers,
Wolfgang

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