Set up AdRoll pixel tracking

Business Benefits

Track visitor activity and increase conversions.


Sign up for an AdRoll account to access your unique AdRoll pixel. Go to Audiences > Website > AdRoll Pixel > View Pixel to locate your pixel.

A unique AdRoll Pixel is generated immediately when you sign up for your AdRoll Account. The pixel ensures you get all data related to website visits, digital ad impressions, sales conversions, email opens, and other types of web activity. Some of the things you can track include:

  • The products that a prospect showed interest in: to create relevant paid ads, retargeting and subsequently boost conversions.
  • A/B tests of online and creative offers: to make them more compelling.
  • Conversions and impressions: to measure performance of a marketing campaign.
  • Email open rates: to track subject line performance.

Install the pixel code on your site. Manually add the code to the website or use a partner integration like GTM, Shopify, Magento, BigCommerce, WooCommerce, PrestaShop, or Squarespace to add it.

  • To connect your AdRoll pixel using GTM, select GTM > Connect and choose an account. Then click Allow and choose the account and container. Click Choose > Continue > Publish.
  • To connect your AdRoll pixel using WooCommerce, log in or sign up and choose the experience level. Next, click Connect WooCommerce store > Approve > Install > Install Now and activate the plugin. Go back to your AdRoll dashboard and click Check Installation > Continue. Then, upload your logo and click Continue to see an ad preview. Finally, launch your AdRoll campaign.

To install the AdRoll Pixel manually, navigate to your site’s code and locate your site’s header.

The header code looks something like this:

Go to Audiences > Website > View Pixel to copy your pixel base code and paste it at the bottom of the header section.

Copy and paste the pixel code in the global header above the closing tag. Here is an example of a pixel code, as showcased by AdRoll:

Use track () to pass attributes like product data, product search, and home view.

Pass new attributes like quantity, price, along with the existing ones like product_action, product_group, product_id category.

To track product in a single event:

adroll.track(“productView”, {“products”:[{“product_id”:“456”, “product_group”:“789”}]})

```To track multiple products in a single event:

adroll.track("productView", {"products":[{"product_id":"456", "product_group":"789"},{"product_id":"567", "product_group":"678"}]})

adroll.track("productSearch", {
"keywords": "belts",
"products": [...]
})

adroll.track('homeView', {siteType: 'm'})
## Check that your code is working properly: go back to your AdRoll and click ***Verify Connection***.

It may take around 24 hours for verification to complete. You can also install and activate [PixelPal](https://chrome.google.com/webstore/detail/pixelpal-by-nextroll/fogcpfhkppaffphabnmapoopakjbfnbb?hl=en-US) to check that your code is working correctly. A correctly installed pixel will give a *JS Pixel Detected* status. If your pixel isn't working:

- Give it time. It can take up to one hour for the pixel to activate.
- Make sure you placed the pixel in the global header section.
- Check your formatting and ensure it’s placed exactly as copied.
- Ensure that you placed the right pixel.


## Navigate to ***Connect Manually > Email Code*** to have someone else connect the pixel to your website for you. Click ***Verify Connection***.

Track visitor activity and create retargeting ads and emails to increase conversions. Once your AdRoll is working, you'll be able to see which site visitors browse different pages but don't complete desired actions. You can then use the pixels to send retargeting ads and emails to these visitors.