Focus your growth and track your progress more effectively.
Initially, your goals may be general in nature. So, it’s best to narrow them down to align with a SMART goal framework. Some examples of concrete marketing goals include:
- Generating more leads.
- Driving more traffic to your website.
- Having a bigger social media following.
- Increasing the ROI of your marketing efforts.
For example, change Have a bigger social media following to Increase the number of followers on our Instagram account.
For example, turn Increase the number of followers on our Instagram account into Gain 500 new followers on our Instagram account.
For example, if your business only gained 100 new Instagram followers last month, aiming for 500 new followers may be unrealistic. However, if your business gained as many as 400 followers last month, then aiming for 500 new followers during the same amount of time can be attainable.
For example, Increase our Instagram following by 500 new followers relates directly back to the original goal of having a larger social media following. Increasing your followers can drive brand awareness and reach.
For example, Gain 500 new followers on our Instagram account next month.
With a clear goal in mind, you and your team can implement specific strategies to achieve that goal in the required time frame.
For the Gain 500 new followers on our Instagram account next month example, you could decide to hold a contest. Instagram users would need to follow your account before they can enter the contest to win a special prize.