Achieve your marketing goals.
Identify your company’s marketing goals and compile them into a list, then narrow them down to align with a SMART goal framework.
Some examples of concrete marketing goals include:
- Generating more leads.
- Driving more traffic to your website.
- Having a bigger social media following.
- Increasing the ROI of your marketing efforts.
For example, change To have a bigger social media following to Increase the number of followers on our Instagram account.
For example, take Increase the number of followers on our Instagram account, and turn it into Increase our Instagram following by 500 followers.
For example, if your business only gained 100 new Instagram followers last month, aiming for 500 new followers may be unrealistic. However, if your business gained as many as 400 followers last month, then aiming for 500 new followers during the same amount of time can be attainable.
For example, increase our Instagram following by 500 new followers is a benchmark that points to the original goal of having a larger social media following. Increasing your followers by X number can drive brand awareness and reach.
For example, specify that you want to reach your goal by the end of the month or during Q4.
With a clear goal in mind, you and your team can implement specific strategies to achieve that goal in the required time frame.
For the Gain 500 new followers on our Instagram account next month example, you could decide to hold a contest. Instagram users would need to follow your account before they can enter the contest to win a special prize.