About Sandeep Bansal
Sandeep is Co-Founder and Cheif Marketing Officer at Inbound Marketing Labs. He runs growth marketing experiments in ecommerce and shares the learnings with his community. Sandeep has created multiple businesses and is renowned for solving marketing problems, email marketing and automation in particular.
Contributions to Playbook community
Involved as - Writer, Expert
57 Playbooks
Aquisition
Opt-In
Implement site-wide email opt-in
Automate email verification in real time using Zapier
Connect pop-up tools to Shopify
Connect opt-in system with remarketing audience data
Set up custom tracking events for popup user activity
Deliver dynamic content in pop-ups based on user behavior
B2B
Set up Zapier for cold email collection and verification
Use Dux-Soup to automate LinkedIn data scraping
Push Notifications
Nurturing
Lead Scoring
Setup negative lead scoring system for lead validation system failure report
Collect demographic information using third party customer data platforms
Setup scoring rules for audience engagement
Setup Customer Survey for Demographic Information Self-segmentation
Set up lead scoring rules for demographic information
Setup Lead Scoring Rules for Social Engagement
Set up lead scoring rules for online behavior - site and app
Set up lead scoring rules for email engagement
Setup Lead Scoring Rules for Company and Business Information
Email Sequences
Setup welcome sequence automation rules
Setup welcome email automation rules
Set up an out-of-stock notification email sequence
Set up a chatbot for common customer questions during engagement and evaluation
Create exit intent pop-ups to offer lead magnets on content pages
Setup a content nurturing email sequence specific to lead magnets
Content Delivery
Select a Social Media Automation Tool
Setup
Reporting
Connect Facebook Pixel with Google Tag Manager
Connect LinkedIn insights tag with Google Tag Manager
Connect ecommerce store with analytics software
Connect Hotjar with Google Tag Manager
Data Acquisition
Set up behavior segments and tags on messaging services
https://community.cxl.com/t/875
https://community.cxl.com/t/878
https://community.cxl.com/t/903
Last edited by @hesh_fekry 2023-11-14T10:13:46Z