Convert visitors and improve UX.
For example, here are three different variations of a checkout flow:
- Product > Payment Page >Billing Address > Shipping Address > Thank You.
- Product > Payment Page >Billing and Shipping Addresses > Thank You.
- Product > Billing and Shipping Addresses >Payment Page >Thank You.
Both types of users interact with your website in different ways, and it’s important to capture that data.
For example, on an ecommerce website, place the Add to Cart button directly below the product selection options, and a Buy Now button directly under that.
In some cases, adding more pages before the conversion page can increase performance.
For example, Home page > Features > Sign up > Confirmation page.
For example, reversing the order of Payment Page and Create Account in the sequence: Sign Up > Payment Page > Create Account > Thank You. Or putting the Billing Address fields before the Shipping Address on your ecommerce site.
Test if your clients convert better using low-touch or high-touch paths, and adjust your site accordingly.
In a low-touch path, clients pay online and get started with no assistance, while a high-touch path might include pop-up links for quotes, demos, or sales rep involvement.