Business Benefits
Drive more leads and enhance the sales funnel.
Drive more leads and enhance the sales funnel.
what metrics to see in order to measure awareness and engagement as the first step
@deepanshu bhatia
Depends on the situation. If its blogs, you could have a look at GA and check for total views and unique views. If you have a comments section, specific pieces of content could also be generating a lot of comments and discussions and you would look at the number of comments. This could also apply to social posts and you can use the individual platforms analytic tools to find out which pieces of content are performing best in terms of views, likes, comments, shares etc.
<b>For example facebook’s group analytics:</b>
This could give you a good starting point. Lead generation metrics depends a little on your business/product outcomes and how you are defining what a lead is. For example if you rely on emails captured and have a CTA for newseltter signups on your blog, then you would track that and which piece of content the signup is coming from.