Product research

[CXL]

7 Playbooks

Mine data for product messaging

4 Playbooks Last edited by @hesh_fekry 2023-11-14T11:10:41Z (UTC)

Mine messages from your customers

Find common messaging themes concerning pain points, purchase prompts, and other key messages.

Mine prospect-generated messages online about your product

Use prospect language for your sales copy to build trust with customers.

Mine survey data for Unique Value Proposition

Find and communicate what makes your product unique and valuable.

Mine messages from your sales page visitors

Learn about visitors’ purchase intent and barriers.

Conduct product-market fit research

Determine the perfect price point and marketing strategy to achieve the ultimate “product-market fit” and benefit from increased sales and product visibility.

Use smoke tests to validate product features

Test that new features work for real customers before you roll them out to a general audience.

Last edited by @hesh_fekry 2023-11-14T10:50:48Z