Product marketing audiences

[CXL (CXL Playbooks)]

8 Playbooks

Define your audience's buying behavior

Optimize your marketing campaign.

Ensure your product meets audience's needs

Build products your customers love.

Create an offboarding flow that improves retention

Develop an offboarding process to increase customer retention rates.

How to Onboard users

2 Playbooks

Improve your SaaS onboarding process

Increase paid product signups by highlighting your platform’s best features.

Onboard SaaS product users

Improve customer retention.

Define your audience's pain points v2

Inform content, messaging, and product strategy.