Product Lifecycle

[CXL (CXL Playbooks)]

17 Playbooks

Identify the lifecycle stage of your product

Guide product decisions, research product needs, and execute timely and profitable marketing campaigns. 

Reduce product churn

2 Playbooks

Reduce customer churn with in-app messages

Improve customer support and retain more customers.

Reduce SaaS churn

Boost engagement and retention in your SaaS client base.

Growing a product

3 Playbooks

Increase product demo requests

Get more sales and a higher ROI.

Build habit-forming products

Increase customers’ lifetime value to your company and reduce churn.

Use behavioral personas for product growth

Increase customer retention by understanding and testing customer behavior.

Launch a product

5 Playbooks

Plan a product launch campaign

Plan and coordinate your efforts to debut a new product to the market while analyzing customer’s needs to develop a marketing strategy that resonates, builds brand loyalty, and increases sales.

Market your product during launch with Product Hunt

Boost the attention that your product receives at its launch.

Create a product pre-launch legal checklist

Facilitate a successful product launch.

Market your product post-launch with Product Hunt

Capitalize on traffic and feedback you received from your Product Hunt launch.

Market your product pre-launch with Product Hunt

Optimize your product pre-launch for launch day success.

Use case studies to promote your product

Build trust and provide social proof of your product’s value.

Find communities to promote your product

Find your target audience and increase sales.

Create a product demo video

Encourage leads down the sales funnel.