Playbooks written by Paid Search Magic

[amy_hebdon]

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About

Paid Search Magic is a paid search management agency owned and operated by Amy and James Hebdon.

Contributions to playbook community

Involved as - Writer, Reviewer

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18 Playbooks

Create a Responsive Display Ad

Easily manage and edit ads in multiple formats and sizes across the Display Network.

Create a strategic messaging plan for ad extensions in Google Ads

Help your Google Ads stand out and attract your ideal audience, while qualifying the click.

Build trust for ecommerce during the holiday season

Show customers that your ecommerce site is trustworthy and increase conversions.

Set up a video campaign in Google Ads

Create effective video ads with the right bid strategy for your business goals.

Change your Google Ads attribution model

Assign how conversion credit is distributed across ad touchpoints.

Write a responsive search ad

Improve campaign performance with ads.

Set up ValueTrack parameters in Google Ads

Collect information about the source of your Google Ads clicks.

Create and target a Google video ad

Reach your target audience with a YouTube video.

Use audience targeting for search campaigns

Have greater control over who sees your ads.

Create a dynamic search Ad

Create dynamic Google Ads served based on your website content rather than keyword lists.

Create and edit ad extensions in Google Ads

Improve ad performance, increase your ad real estate, and show additional information about your business.

Set up targeting for a display campaign

Drive more interest and action by serving your display ads to the right audience on the right websites.

Use custom audience targeting for display campaigns

Reach people researching or interested in specific themes or ideas.

Evaluate ad extension performance in Google Ads

See how your ad extensions are actually performing.

Set up ValueTrack parameters in Microsoft Ads

Collect information about the source of your Microsoft Ads clicks.

Use Google Data Studio for client reporting

Deliver reports that tell a comprehensive story of your efforts and client investment.

Optimize landing pages for paid search advertising

Improve quality score, user experience and conversion rates.

Schedule your ads

Maximize budget and reduce wasted clicks.

Last edited by @hesh_fekry 2023-11-14T15:05:42Z