Business Benefits
Plan and coordinate your efforts to debut a new product to the market while analyzing customer’s needs to develop a marketing strategy that resonates, builds brand loyalty, and increases sales.
Identify your customer’s needs using and how your product will fulfill them with surveys, social media analytics and other user research methods.
- Conduct surveys to your test customer base to determine which features will be most appealing to your audience. Check out these product launch survey templates here.
- Ask questions like: what colors resonate best, what part of this ad do you like the best, are there any parts of this ad you find offensive, etc.
- Use your social media statistics to pinpoint and test your customer’s needs and interests. Data correlates that social media statistics translate well to purchases
Research what kind of campaigns your competitors have run in the past.
- Prepare SEO keywords that target both organically and inorganically amongst the two brands - research their popularity and difficulty through SEO Keyword Research Tools such as HOTH or SEMRush
- SEO keywords are the keywords your customers are searching for that should lead them to your company
- Identify all gaps you may have in your digital marketing strategy in comparison to your leading competitors: website, social media, email marketing, Google Adwords, etc.
Define your product’s strongest selling points and create your Unique Selling Proposition.
USP should include: customer’s needs, competitor’s offerings, distinctive benefits, and brand promise.
Conduct a series of beta-tests and get your product out to a smaller test market before your launch to get rid of the “kinks” and ensure product sustainability.
Once you’ve received feedback and perfected your final product, it’s ready for launch to the public.
Launch by sending out email blasts, social media posts, and updating your landing pages with the correct purchase info.
Perform surveys and other data collecting processes to determine where you can improve for your next product launch
Keep testing your markets with different strategies to see what works best - and don’t be afraid to switch it up and get creative.
Try out A/B testing with different ads and marketing strategies and continually revise your strategy for different aspects of your audience demographic.
Last edited by @hesh_fekry 2023-11-14T11:30:30Z