boagworld
March 24, 2022, 3:48pm
1
Visit Paul’s website
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years.
Involved as - Writer, Expert, CXL Instructor and has helped curate the CRO and UX taxonomies.
Encourage conversions through the use of copy and design.
Make your optimization tests reliable and use quantitative data on user behavior to improve your website.
Gain stakeholder buy-in and secure future investment in optimization efforts.
Secure future investment in CRO activities.
Secure future investment in CRO activities.
Ensure that you are generating maximum return on investment.
Reduce bounce rates and improve visitor retention.
Increase search rankings, engagement, and sales. How the design looks will impact performance as much as how it is coded.
Significantly improve your return on investment from CRO activities.
Ensure users see your critical messaging and calls to action.
Improve your website’s conversion rate and secure future investment.
Identifying opportunities for improvement to conversion.
Communicate the benefits of your offering and its relevancy to users through the use of compelling and well-positioned imagery.
Improve usability, engagement, and conversions.
Last edited by @hesh_fekry 2023-11-14T10:13:47Z