Drive website traffic and conversions.
Decide on whether to focus on Taboola, Outbrain, or both based on factors like budget, the type of content promoted, and the websites on which your ads will appear.
Create on-site content that lends itself for content promotion on Taboola or Outbrain.
Choose a campaign objective that best matches your business and marketing goals.
Use advanced audience targeting to reach users based on their location, device type, and behaviors or interests.
Create at least 2 ad variations to allow split testing within Taboola or Outbrain.
Create engaging titles and optimize the images for each ad variation before launch.
Review the performance of your ads at least weekly, focusing on clicks, conversions, and cost-based metrics like CPC and CPA.
Regularly review your targeting options and remove sites that don’t drive core metrics.
If your budget maxes out on most days, reduce your bid limit to increase spending efficiency.
Review your split test results at least monthly to gain insights into creative that works. Make adjustments or swap out creative as needed.