Drive website traffic and conversions.
Decide on whether to focus on Taboola, Outbrain, or both based on factors like budget, the type of content promoted, and the websites on which your ads will appear.
Use advanced audience targeting to reach users based on their location, device type, and behaviors or interests.
Review the performance of your ads at least weekly, focusing on clicks, conversions, and cost-based metrics like CPC and CPA.
Review your split test results at least monthly to gain insights into creative that works. Make adjustments or swap out creative as needed.
Last edited by @hesh_fekry 2023-11-14T11:20:37Z