Allow your customers to navigate your website more easily, generate more sales, and improve your ROI.
Use both photos of products in context and product close-ups as thumbnails to provide enough information.
For example, if you sell clothes, your primary product thumbnails could show what they look like on models and your secondary thumbnails could show the products by themselves.
Add additional images in the gallery to showcase all product variations, attributes, different angles or facets.
Consider conventional practices - “How is it usually done?” - to determine what kind of photo would be more effective for the specific products.
This can be a photo of the product itself or a photo of the packaging. For example, if you sell protein powder, showing a photo pile of powder would be less effective than showing a photo of the packaging. In the same way, showing a photo of a box would be less effective than showing a photo of the product itself if you sold something like a lamp.
Users should be able to find out all the basic product information from looking at the product picture alone.
Take your product photos at an angle to capture the product’s physical depth and allow users to better understand each product’s shape and size.
This is particularly important when a product’s size matters, such as appliances and furniture.