Optimize page content for a keyword



Business Benefits

Increase rankings, traffic, and better answer user questions about a topic.

Match your page content and categorize your keywords’ search intent—navigational, informational, and transactional to make sure the page you are optimizing or creating matches this intent.

Incorporate your primary keyword into the page <title> and at least one or two headings (e.g., H2, H3).

  1. This will help search engines understand your page’s topic and reassure users that the page contains the information they’re looking for.

Write naturally but include variations of your target keyword by using related keywords and questions in tools like Ahrefs, SEMrush, or Google’s search suggestions.

  1. Don’t overuse keywords that make your text seem awkward or hard to understand.

Use images, alt text, and captions to further optimize your page.

  1. The use of relevant images and supporting text for those images can help reinforce the focus on your page.

Add new content if needed to address diverging aspects of a user’s query.

  1. For example, an FAQ section.