Optimize organic TikTok content

Business benefits

Create lighthearted, short videos using trending music, hashtags, and topics to spread brand awareness and personality.

Assign a team member the role of monitoring TikTok daily to stay on top of TikTok trends, hashtags, and conversations.

TikTok trends have a short shelf-life and move fast. Prioritize quickly identifying a trend and then immediately making a TikTok for trends that you can make relevant to your brand.

Incorporate trending music, hashtags, dances, or ideas into your TikTok content, if your brand can make it your own.

For example, Puma used TikTok’s this or that trend and combines it with star power to get over 200k views.

Experiment freely on TikTok, and iterate on the videos that do well.

TikTok’s algorithm does not punish your profile if you post videos that don’t do well or if you post frequently, so experiment and create without much risk. Try different trends, styles, and topics, and iterate on the videos that do well.

Use a lighthearted, positive tone and style in most TikToks.

TikTok’s overall tone is lighthearted and silly, so keep your videos within this tone.

Tell a story through the TikTok video that immediately captures attention, and only use the caption as a short supplement, rather than a necessary piece of the story.

For example, Flyp used an engaging hook of guess how much this house is worth to immediately capture attention on TikTok that received almost 75k views.

Show an inside look into your brand through TikTok videos.

For example, ASOS created behind-the-scenes views of photoshoots.

Add commentary and context to other people’s videos using the TikTok Duet feature.

For example, Vessi dueted a video of a guy dancing in puddles to tell him they’re sending him a pair of their waterproof shoes.

Insert your brand into other videos using the TikTok Stitch feature.

For example, Fenty Beauty created a funny reaction video to a fan’s April Fool’s joke by playing a fan’s video and then showing the brand’s reaction. Note that the other video must have Stitch enabled for you to be able to create a Stitch.

Reuse your TikToks by posting them to Instagram Reels or YouTube Shorts.

Save your video then upload to the other platform, or to avoid having the TikTok watermark on your video, shoot the same or similar video twice when producing TikToks.

Consider collaborating with other creators on TikTok to leverage their talent, voice, and audience.

For example, Gymshark posts its brand ambassadors’ videos, tags the influencers in the video, and makes use of popular sounds.

@lsmous I really like this one! A couple of minor points.

Make sure any link text can stand on its own if the link doesn’t work or has been automatically stripped out. Instead of this ASOS TikTok, we could use ASOS creates behind-the-scenes views of photoshoots.

Repetition.

Fixed link text issues and repetition.