Assign a team member the role of monitoring TikTok daily to stay on top of TikTok trends, hashtags, and conversations.
TikTok trends have a short shelf-life and move fast. Prioritize quickly identifying a trend and then immediately making a TikTok for trends that you can make relevant to your brand.
Incorporate trending music, hashtags, dances, or ideas into your TikTok content, if your brand can make it your own.
For example, Puma used TikTok’s this or that trend and combines it with star power to get over 200k views.
TikTok’s algorithm does not punish your profile if you post videos that don’t do well or if you post frequently, so experiment and create without much risk. Try different trends, styles, and topics, and iterate on the videos that do well.
TikTok’s overall tone is lighthearted and silly, so keep your videos within this tone.
Tell a story through the TikTok video that immediately captures attention, and only use the caption as a short supplement, rather than a necessary piece of the story.
For example, Flyp used an engaging hook of guess how much this house is worth to immediately capture attention on TikTok that received almost 75k views.
For example, ASOS created behind-the-scenes views of photoshoots.
For example, Vessi dueted a video of a guy dancing in puddles to tell him they’re sending him a pair of their waterproof shoes.
For example, Fenty Beauty created a funny reaction video to a fan’s April Fool’s joke by playing a fan’s video and then showing the brand’s reaction. Note that the other video must have Stitch enabled for you to be able to create a Stitch.
Save your video then upload to the other platform, or to avoid having the TikTok watermark on your video, shoot the same or similar video twice when producing TikToks.
For example, Gymshark posts its brand ambassadors’ videos, tags the influencers in the video, and makes use of popular sounds.