Increase brand awareness and conversions.
Choose an Instagram ad objective that aligns with your campaign goal.
When creating the campaign, select the split testing option to gather insights on creative and targeting.
Customize your ad placement depending on your campaign goal and ad content.
Choose a target audience that closely aligns with your buyer personas and ideal customers.
Set a bidding strategy that aligns with your budget and ad objective.
Keep your copy short and relevant while highlighting the CTA button.
Create multiple ad variations for split testing.
Review ad performance at least monthly to learn from split tests and make improvements as needed.