Optimize infographics for SEO

Contributors

@brandon-leuangpaseuth @paul-boag


Business Benefits

Improve the visibility and traffic to your infographics. 


Use a keyword research tool like Moz Keyword Explorer or Google Keyword Planner to identify relevant keywords for your infographic.

Describe the topic of your infographic in 3 to 4 words. Enter those words in the keyword explorer to find the main, and seed keywords.

Include the relevant keywords in the filename.

Google can’t crawl an image file for keywords, but it can check the filename, which will provide search engines context about the topic of the infographic. If the title of the infographic contains the main keyword, that’s how you should name your file.

Add a keyword-rich description to the image’s alt text.

Alt text lets Google know what an image is all about if it fails to load and supports accessibility for those who use screen readers. Use an image editor like Canva, GIMP, or Fotor, click on Image settings, and under What’s in the image, write the description.

If you’re hosting the infographic on its own URL, optimize the title and meta description.

Your title should be no more than 60 characters and include your target keyword. The title of your infographic makes sense here. A meta description should be between 135 and 160 characters. It should contain your main keyword, describe the infographic, and include a CTA.

Optimize supporting text, for the main keyword, that describes or summarizes the content of the infographic.

For the URL on which you publish the infographic, add supporting text. Include primary and related keywords to help Google understand when to serve your infographic page to searchers.

Compress the infographics image size to increase page speed.

Use tools like tinypng.com to compress the image file size. A smaller image file size will increase the page speed of wherever you place the infographic. A larger file will slow down your page speed and hurt your SEO.