Optimize your page structure and make your content easier to read.
- The H1 is the headline of the page: having multiple headlines is confusing for both readers and search engines.
- For example instead of “Using headers” use “How to use headers in your content”.
- Avoid stuffing your heading with keywords artificially.
- Give your key points H2 headings. Think of your H2s as the “chapters” of your content.
- The most important sub-sections of each H2 get the H3 heading. These are the subsections in the “chapters.”
- You can use H4s, H5s, and H6s if you have additional subsections.
- Here is an example of the correct structure:
- H1: Top 10 excuses for being late to work
- H2: Excuse #1: I had car trouble.
- H3: My battery was dead.
- H3: I had a flat tire.
- H4: Low air pressure vs. nail punctures.
- For example, when you change topics or you want to make it easier for readers to skim through and understand the main points.
- Highlight your heading and right-click on it, then choose “inspect” or “inspect element.”
- If your header tag is working properly you will see <h1>[your h1]</h1> or <h2>[your h2]</h2> accordingly. This ensures that search engines will read your header tags correctly.