Optimize Google Ads daily

Contributors

@belovinovgmail-com


Business Benefits

Optimize accounts to reach client goals.


Click Campaign > AdGroup > Keywords to review search term reports and add or exclude, every keyword from the previous day.

Click Search Terms and check if you are getting relevant search queries or not. For example, if a client sells wine online, then buy wine online is a relevant keyword, and wine store near me is irrelevant. Exclude any highly irrelevant terms from the search terms report and add them as negatives to the generic negative keyword list. The wine store near me is irrelevant, so add near me to the negative list.

Pause low quality keywords. Condition for low quality keywords: set the date range to All time, average session duration less than 60 seconds & clicks greater than 5. This will increase your chances of spending more on high converting keywords.

Click Campaign > AdGroup > Ads to pause low quality ads with 0 clicks, and impressions greater than 30.

If you pause any ads, go into that individual ad’s copy and write a new ad that is closely related to the other ads. It will help to increase conversions & click through rate.

Click Campaign > Devices to check on which devices are resulting in good performance.

For example, if a mobile device is generating more conversions than desktop & tablet at low cost, then increase bid adjustment 1-90% by clicking the column. This will help to spend more on mobile devices, rather than desktop & tablet, and hence get more conversions.

Click Campaign > Demographics to check on which gender or age group is resulting in good performance.

For example, if men are purchasing more than women at low cost, then increase bid adjustment 1-90% by clicking the column. This will help to show ads more to men, than women, and hence get more conversions.

Similarly, increase bid adjustment 1-90% on age groups which are providing more conversions. Then Google will try to show ads more to those age groups.

Click Campaign > Ad Schedule to show ads at a particular time of day.

For example, if audiences are buying more at 8AM-9PM, then click on the + icon and create a schedule. Now ads will be run only on this time.