Optimize for comparison shopping

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Generate higher conversions and better retention rates.


Submit the product information for one or two of your products to comparison shopping engines and coupon sites.

Put your product information like name, price, description, image, and manufacturer, into a spreadsheet and export it as a CSV file. Once the file is processed by the comparison engine, your products will be displayed to the audience. Start with Google Shopping, NexTag, or PriceGrabber.

Each search engine follows a basic upload prototype, but will have different file requirements, billing processes, and copy and image requirements.

Experiment further with the number and specific type of products you offer on comparison engines/coupon sites, as well as the size of the price reduction.

Tread lightly with this tactic to avoid risks like attracting bargain-hunter customers, or sending the message that you offer all your products on cheap websites.

Try each comparison shopping engine to find which will provide the best ROI for your business.

You may have more success with NexTag than Google Shopping.

Leverage existing benefits and values in retargeting popup ads for customers that abandon their shopping cart.

For example, MVMT will push a free shipping message, which is a standard offer and not a promotion. Experiment with reminding them of existing value like free shipping, or offering a discount.

Use exclusive discounts to retarget cart abandoning clients if you’re currently running a promotion.

For example, turn your seasonal promotions into exclusive retargeting emails.

Run AdWords ads on key terms that your regular shoppers might use, and key terms comparison shoppers might use.

For example, landing page building and Leadpages alternative.

Create dedicated landing pages that compare your product directly to the competition and optimize them for comparison keywords. For example, salesforce alternatives.

For example, build a How do we compare? page for your prospective customers to quickly and easily see the difference between your products versus competitor products.

Own as many organic search results, and paid results, as you can afford.

You can then use these SEO results to lead customers directly to your dedicated comparison landing pages.

Use retention email services to remind your existing customers that your product is the most valuable option.

This can help reduce churn and assuage fears that there may be comparable products on the market.