Drive more website visitors.
Define exactly how your traffic ads will fit into the user journey for prospective customers.
Identify a landing page most closely related to the user journey and your ad goal.
Set up a new Facebook ad campaign in Campaign Manager using the Traffic objective.
Create an audience most likely to visit your website using insights from Google Analytics, Facebook Insights, and other tools.
Write ad copy that closely matches the language on the landing page you will link to.
Use strong visuals that match your objective and prompt users to pay attention to your ad.
Create multiple ad variations for A/B testing.
Analyze the behavior of visitors to your landing page from ad traffic using Google Analytics.
Adjust your ads as needed to account for audience behavior after visiting your site.