Optimize email auto-responder campaigns

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Increase conversions by customizing offers for individual customer needs.


Study the traits of your customers to identify the best time to schedule auto-responder emails, by analyzing the times they are mostly active or in front of the computer.

For example, if your customers are freelancers or programmers that stay up late, you might get a better response when sending auto-responder emails during the later hours of the evening.

Track email open times in your mailing platform and find the times at which emails have the best performance.

Analyze the open rates, click-through rates, and conversions for different time intervals, such as before 10 am, around lunchtime, after lunch, around 5 pm, or after dinner.

Run email tests after looking at your existing data, based on the number of emails opened at different times of day.

Send your emails at those times, and observe changes in open rates.

Create a segment in your email software titled Rebroadcast, set the audience as people who didn’t open your previous email.

Add the condition Message not opened in your segment editor and include the date on which you sent the campaign.

Run split tests on your Rebroadcast segment, testing new headlines to identify which subject line increases opening rates.

  • Maintain the same content in the email section and only change the headlines.
  • Run these tests every 30 days to increase your email open rate and keep your audience interested in your emails.

Create a new segment derived from the Rebroadcast segment for the users who didn’t click your CTA link, add the condition Link Not Clicked to this segment, analyze it, and modify the CTA accordingly.

  • A/B test CTA variations, testing new placements, colors, or fonts for your CTA.
  • Select the best-performing one to include in your general email.

Create a follow-up messaging sequence using a segment of users who show interest in your products but are not purchasing.

Create 3 new messages designed to alleviate their concerns about their purchase, including one with an FAQ, one addressing objections to purchasing, and one to actively sell them the product.

Create one opt-in form and add it to both versions of a campaign split test: one with an offer in the first email, the other using a trust-building email sequence.

Analyze the reports after running the tests to assess how to structure your campaigns and autoresponder opt-ins to get the best results.

Create segments from your main subscriber list to create customizable offers that meet their specific needs.