Business Benefits
Grab audience attention, communicate your value, and drive online sales.
Grab audience attention, communicate your value, and drive online sales.
A playbook on how to carry out a homepage audit would be useful. I tend to favor starting with a tool like Hotjar or Microsoft Clarity so I can review some scroll and click maps, followed by some session recording. I then turn to usability testing for more specific issues around comprehension. I also like to use things like a five-second test and a first-click test.
AB testing is probably the single best way of optimizing your e-commerce homepage, presuming your website has reasonable traffic levels.