Optimize checkout trust elements

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Improve trustworthiness, build credibility, reduce bounce rates, and increase conversion rate.


Display security badges, seals, and logos from trusted payment processors and security companies.

Showing logos from familiar brands like Visa, MasterCard, PayPal, and Norton helps reassure shoppers that you’re safe to shop with.

Use visual clues like payment processor logos to increase visual reinforcement on credit card fields.

For example, adding logos for the credit cards you support to your credit card fields helps shoppers feel safer when sharing sensitive information.

Add links to your privacy policy throughout the checkout process to make it easier for shoppers to quickly find and determine which information about them is collected and who can access it.

Use written statements and SSL badges to reassure shoppers if your site and payments are secured with SSL.

For example, adding a statement like This is a secure 128-bit SSL-encrypted payment and an SSL badge by credit card fields can ease shoppers’ security concerns and reassures them that their payment information is safe.

Add contact information or live chat buttons for questions throughout the checkout process to improve buyer confidence and increase conversion rates.