Improve trustworthiness, build credibility, reduce bounce rates, and increase conversion rate.
Showing logos from familiar brands like Visa, MasterCard, PayPal, and Norton helps reassure shoppers that you’re safe to shop with.
Use visual clues like payment processor logos to increase visual reinforcement on credit card fields.
For example, adding logos for the credit cards you support to your credit card fields helps shoppers feel safer when sharing sensitive information.
Use written statements and SSL badges to reassure shoppers if your site and payments are secured with SSL.
For example, adding a statement like This is a secure 128-bit SSL-encrypted payment and an SSL badge by credit card fields can ease shoppers’ security concerns and reassures them that their payment information is safe.