CXL Marketing Playbooks

Mine data for product messaging

All-access step-by-step playbooks Product

marketing, research, product, data-mining, hub

CXL (CXL Playbooks) March 23, 2022, 11:03pm #1

4 Playbooks

Mine messages from your customers Product

Find common messaging themes concerning pain points, purchase prompts, and other key messages.

Mine prospect-generated messages online about your product Product

Use prospect language for your sales copy to build trust with customers.

Mine survey data for Unique Value Proposition Product

Find and communicate what makes your product unique and valuable.

Mine messages from your sales page visitors Product

Learn about visitors’ purchase intent and barriers.

Product research

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