Measure product marketing performance

[CXL (CXL Playbooks)]

5 Playbooks

Evaluate product analytics tool

Evaluate all relevant tools against costs and benefits in order to maximise data quality, speed and self-service adoption.

Collect product behavioral data correctly

Ensure data quality while allowing for flexible data collection with constantly shifting requirements and technical standards.

Prepare your product data collection for use cases

Ensure effective data collection in your product by adhering to best practices, using standards and thinking about use cases beforehand.

Identify product analytics core metrics

Pick and monitor a set of four core KPIs for your product, which are aligned to your North Star

Visualize your product analytics metrics

Create inviting, clear metrics reports.