Measure branding efforts

[CXL (CXL Playbooks)]

8 Playbooks

Measure brand perception

Improve your brand perception.

Measure brand familiarity

Understand your position in your market.

Measure brand awareness

Maximize your online exposure and generate more traffic to your website.

Use a performance management system

Create an evaluation methodology that enables transparent employee assessments.

Track social media following

Improve your social media presence.

Track social shares of content

Create better content to increase brand awareness.

Run brand awareness surveys

Create more effective marketing campaigns.

Track brand data performance

Understand the trends and patterns of Brand Marketing.