Identify trends and retain customers.
Identify the SaaS customer retention metrics that best fit your product and industry niche.
Calculate your basic retention rate using this formula:
retention rate = users at end of period / users at start of period
Calculate your Net Revenue Retention Rate to account for differences in subscription levels across your users.
Create visual, time-based charts that show your basic retention rate, net revenue retention rate, and any secondary metrics you’ve identified to track retention, comparing against industry averages where relevant.
Check your reports at least yearly to ensure you are still reporting on the most relevant data and that all inputs and outputs are accurate.
Last edited by @hesh_fekry 2023-11-14T15:11:49Z