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Interact with followers and build brand awareness and credibility.
Some livestream formats you could use include:
- Event coverage.
- Webinar or class.
- Virtual conference or panel.
- Brand announcement.
For example, if your goal is to build brand awareness, you can host an event and livestream its coverage. If your goal is to provide content for the consideration stage of the buyer’s journey, you can livestream a webinar that shows people how to solve a problem using your product.
- Talking points.
- Roles for participants: Like host, speakers, guests, and producers.
- Props, equipment, products, and graphics for overlays.
- Livestream information, like names and jobs of speakers to include in lower-thirds, event location, and description.
Promote your livestream to your audience on social media and other relevant communication channels, including the scheduled time and topic.
Where you promote your livestream depends on its objective and target audience. For example, if your target audience communicates through email and Facebook, you can promote your livestream on those channels.
Subscribe to a livestreaming plan on Vimeo.
Subscription plan options include:
- Premium: Basic ad-free livestreaming plan with full HD 1080p, ability to stream to other social channels, auto-archiving, controls, and interaction tools.
- Enterprise: Everything from the Premium plan plus advanced security and dedicated support.
- OTT: Includes the ability to build a subscription channel and monetize your content.
Establish a reliable, high-speed internet connection. Stream directly from Google Chrome and an internal webcam or use an external webcam or camera to connect to an RTMP-enabled encoder, such as Livestream Studio, Mevo, OBS, or Telestream Wirecast, for improved audio and video quality. Vimeo recommends the Mevo webcam.
Download a browser that supports WebRTC protocol like Chrome 28+, Firefox 22+, or Safari 11+.
- Use Google Chrome if you plan to share your screen.
- On the Live Settings page, configure the details under the Event, Embed, and Destinations tabs.
- Connect your webcam and microphone as inputs.
- Connect other devices you are using, such as a USB webcam or microphone.
- Select the Connect tab if you are using an external encoder.
- Copy and paste the RTMP URL and Stream Key into the corresponding fields in your broadcast encoder, if needed.
Start a local recording of your stream as a backup.
Monitor your event title, remaining time of your event, notification that you are currently live, stream health status, and live analytics.
During the stream you can also:
- Connect, add, and remove destinations.
- Enable, disable, and monitor the live chat.
- Enable automatic closed captioning.
- Host a Q&A.
- Create graphic overlays.
Click End event to end the livestream.
Your stream will automatically be archived on Vimeo. Ways to reuse your livestream include:
- Repost full livestream on other social channels for different audiences to watch on replay.
- Trim into clips to reshare on social media with commentary.
- Turn clips into reaction GIFs.
- Embed clips in a blog post or your website.