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Interact with followers, boost brand awareness, and build brand personality.
Twitter livestreams are typically used for conversational content that show brand personality and let you interact with your audience.
- Common formats are Q&A, live tour, product demonstration, contest, event broadcast, or guest interview.
- Assign speaking roles. Limit this to one person or a small group.
- Write down talking points.
- Pick a location.
- Organize lighting equipment, internet connection, props, and any other resources you’ll need.
A week or more before the livestream, schedule any guests that you want to co-broadcast with and brief them on your subject and talking points.
The Invite Guests feature lets you co-broadcast with other Twitter users. Use this feature for conversations, interviews, and collaborations. Send the guest your livestream outline with potential questions for them. You can also schedule a rehearsal if that makes them more comfortable. Increase your audience base by having your guest promote the livestream as well.
Making an announcement a day or two before your livestream to your communication channels can build excitement and help followers plan ahead.
Navigate to livestream on mobile device by clicking the Compose Tweet icon > Picture icon > Camera icon > Live and choose the Live option*.*
You must have a public Twitter account to go live.
Fill out the livestream’s promotional information, including a short bio, your location, and the invite parameters if you plan to invite a guest.
The information you provide here will be included in the automatic tweet that is sent out when you go live. Using hashtags and tagging your location can help more people find your livestream.
Your audience can leave comments and reactions that appear live across the screen. You can respond to comments, answer questions, conduct a poll by telling them to comment something specific, or use the comments to gauge audience sentiment.
If necessary, you also have the ability to remove a commenter from the livestream by blocking the user. Tap their profile > gear icon > Block User.
Your video will automatically save to your Twitter feed. You can use saved livestreams for:
- Reposting video to other social channels to expand viewership.
- Trimming video into short clips for repurposing into product teasers, GIFs, a compilation, or to embed in long-form content.
- Evaluating performance for social media and content audit.
- Adding to your content portfolio with a descriptive label, for example, date-livestream-campaignname.
For example, MTV tweets old livestream clips from events and award shows when they want to make current references to a specific celebrity. They cut the livestream into short clips and added new context through the text.