Meet business goals and stay on budget.
For example, do you want to build awareness for a new product? Drive new leads? Build brand trust?
Your campaign’s objective will help determine your target audience. Are you targeting existing customers or trying to reach a new demographic?
For example, creating an account on your site, signing up for a newsletter, or purchasing a product.
You may decide to have a campaign via social media, digital ads, television, or print, depending on your budget and audience.
Your objective, audience, and designated channels should all influence the campaign’s content.
Be open to any feedback from your audience regarding how your message is being received, and iterate on your campaign’s creative assets as needed. Make sure your campaign continues to align with its particular objective and your larger brand vision.