Improve your conversion rate by increasing customer confidence in your company.
Add proofs to your homepage, like the logos of current big-name customers or partnerships with industry leaders.
For example, a tech company might partner with Microsoft or Citrix to provide cloud solutions to its clients. Adding proof to the home page contributed a lot to the 400% boost in voices.com’s conversion rate.
OrientalFurniture.com increased its conversions by 7.6% by employing a seal that shows it guarantees the delivery of purchases up to $500, offers up to $10,000 of protection if a consumer’s identity is stolen via the site, and ensures that if the retailer drops the price they will pay the difference up to $100.
WikiJob added testimonials to its site and improved its conversion rate by 34%.
Figleaves improved its conversion rate by more than 35% by adding reviews to the website.
Put a trust seal on the site to reassure customers that their information and payment details are safe.
An American Express travel representative got 48% more phone calls after testing a credibility focused version of its banner.