Improve your email copy

[CXL (CXL Playbooks)]

25 Playbooks

Write B2B cold emails

Learn how to write B2B cold emails that work.

Write effective cold emails

Improve your read and response rates.

Write confirmation emails

Improve engagement and click-through rates.

Write emails that convert

Increase sales and improve marketing ROI.

Structure your email content for conversion

Increase your click rate and conversions.

Write email copy

Make users convert faster with persuasion and better copy structure.

Create email body copy that converts

Use fundamental principles of copywriting to maximize conversions.

Create email copy that converts

Drive conversions with compelling copy.

Write effective email CTAs

Drive clicks and conversions from email marketing.

Use emojis in your email subject lines

Better capture the attention of your prospects.

Create interactive GIF emails

Use best practices that ensure proper rendering and display.

Create effective email headers

Improve email read rates.

Use images in your emails

Inform and drive user action by using images in emails.

Create an effective hero image

Amplify your email marketing message and showcase the most important aspects of your service or offering.

Add links to your email body

Learn how to add links to the body of your email copy correctly.

Format your email for mobile

Improve engagement and click-through rates on mobile devices.

Create effective preview text

Improve email open rates by engaging receivers’ interest.

Write promotional emails

Improve attention, open rates, and click through rates on emails.

Use rich media in emails

Ensure your media renders correctly for all readers.

Create a sales letter

Convert prospects into customers.

Create a sales letter for B2B

Write a compelling, well-structured B2B sales letter designed to convert prospects into customers.

Use a sender name to increase open rates

Build brand recall, raise your open rates, and drive more traffic to your website or landing pages.

Write effective subject lines

Increase email deliverability, avoid spam folders, increase open rates, and engage recipients.

Set up countdown timers in emails

Set up and use email countdown timers to create urgency in your email marketing.