Business Benefits
Increase conversions and sales on mobile devices.
Increase conversions and sales on mobile devices.
Tools like Maze can be great for running unfacilitated usability testing. You can also learn a lot from looking at session recordings or heatmaps like you find in a tool like Hotjar or Microsoft Clarity.
Make sure critical navigational elements such as a shopping cart are not hidden under a hamburger menu. Also, consider the positioning of your navigation. Sometimes navigation tethered to the bottom of the screen works better because it is easier to reach.
Other good techniques involve limiting the use of web fonts, reducing reliance on javascript, avoiding third party code and using a CDN (especially to serve imagery).
Other improvements could include:
Maze is great. Fast too. 100 or so testers in less than 24 hours. Price is decent.
You do need some experience in setting up the tests well. The results will only be as good as the test is in the first place.